AI-MarkYouth: Building Digital Marketing Skills for the Next Generation

Tomorrow Hub is proud to play a key role in AI-MarkYouth, an Erasmus+ initiative designed to enhance digital skills among young people. By integrating artificial intelligence (AI) into digital marketing education, this project empowers youth with tools and knowledge for both personal and professional growth.

As part of our commitment, Tomorrow Hub developed and launched AIMarkYouth.com, a dedicated online platform that serves as a one-stop resource for everything related to the project.

Addressing the Digital Skills Gap

Europe continues to face a significant disparity in digital literacy levels, as highlighted by the Digital Economy and Society Index (DESI) 2022. Countries such as Romania and Bulgaria rank near the bottom, with only 8% of Bulgarians having above-basic digital skills, far below the EU average of 26%. Meanwhile, nations like Malta and Spain lead the way, showcasing their progress in integrating technology into daily life.

AI-MarkYouth aims to close this gap by providing innovative training in digital marketing and AI tools to young people, particularly those with fewer opportunities.

A Tailored Learning Approach

To meet the needs of today’s fast-changing digital landscape, the project’s curriculum focuses on four key areas:

1. Fundamentals of Digital Marketing
2. AI Applications in Digital Marketing
3. AI Tools for Content Creation & Augmented Reality
4. Using Gamification to Enhance Engagement

Research and Training Initiatives

AI-MarkYouth incorporates research to identify the most effective tools and methods for AI-driven digital marketing. These insights will form the basis of a practical online guide designed for youth workers and participants.

Training sessions will also be conducted to:

• Equip youth workers with the skills to guide and mentor participants effectively.
• Empower young people to adopt AI and digital marketing strategies confidently.

Objectives and Broader Impact

At its core, AI-MarkYouth aligns with Tomorrow Hub’s mission to foster innovation, personal growth, and youth empowerment. The project strives to build a digitally skilled and inclusive workforce ready to meet future challenges.

Partner Organizations

The project brings together a strong network of partners:

• Digital World ProHuman Foundation (Bulgaria): Coordinating efforts to promote digital literacy, entrepreneurship, and sustainable practices.
• Passport 2 Employability International (Malta): Bringing expertise in educator training and resource development.
• Tomorrow Hub (Romania): Advocating for youth empowerment and innovation, Tomorrow Hub also created AIMarkYouth.com to ensure seamless access to project resources.
• Inercia Digital (Spain): Offering a wealth of experience in distance learning and vocational training, with a focus on enhancing employability.

Join the Mission

To learn more about the project or get involved, visit AIMarkYouth.com or reach out to us. Let’s work together to empower the next generation and shape a brighter digital future!